Customer Journey
Attribution Health
98%
of leads have both channel + asset filled in
Missing Channel
1,044
of 43,261 total leads
Missing Asset / Funnel
408
of 43,261 total leads
All-Time Drop-Off
Branches Leads through Strategy Calls Booked by traffic class (Paid/Organic/Other), then converges into Deals Closed — deals aren't attributed by source at the row level yet, so that's where the split ends.