Customer Journey

Attribution Health

98%

of leads have both channel + asset filled in

Missing Channel

879

of 36,574 total leads

Missing Asset / Funnel

329

of 36,574 total leads

All-Time Drop-Off

Leads
34,989
Applications
8,387
Qualified
5,937
Intro Calls Booked
1,819
Strategy Calls Booked
3,396
Deals Closed
397

A true Sankey diagram (with branching by source) is deferred until a chart library is installed — this is the same drop-off data as a straight funnel for now.

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